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Using SEO for online reputation management

What do your Google results say about your business? If you search for your business, are the results good or bad?
Your potential new customers, employees and even suppliers WILL Google you to find out about you. And remember, you only get one chance to make a first impression. When you search for your business your website should come up first (if not you need to do some serious SEO work). But below that, do you have the following?
  • Site links to important internal pages and effective landing pages
  • Promotional videos
  • 5 or more positive Google Places reviews from happy customers?
  • Social media profiles that make your business look popular, credible, professional and position you as the experts in your industry?
  • Positive reviews or references on other 3rd party sites
  • Your blog showing fresh, relevant content which demonstrates your expertise in your industry

Many businesses have results which add little to the company credibility – but some have search results which will scare off potential customers, employees and suppliers. These include:

  • Bad Google places reviews
  • Incomplete or unprofessional looking social media sites
  • Content on blogs, forums or 3rd party websites which criticise your business

Online reputation management involves using SEO and smart online marketing strategies to ensure this does not happen and to solve the problems when they occur. It includes:

  • Using search engine optimisation strategies to promote positive and credible content above anything negative or neutral
  • Using simple strategies to encourage your happy customers to leave you fantastic reviews in Google Places and 3rd party websites
  • Online PR
  • Social Media Optimisation

But why wait until negative content appears? By then any damaging content could take weeks or even months to remove which could cost thousands in lost opportunities. Get started today with an online reputation management campaign, contact us on 01332 343281 or via our contact page for a free initial consultation. And remember – you are who Google says you are!

To find out more about JDR's SEO and internet marketing services go to the search engine marketing page or contact us in our Derby office on 01332 343281 or via our contact page

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